Custom websites and web applications, built around how your business works
We design and build business websites, customer portals and product interfaces that are fast, accessible and easy to maintain, from a new site to a full web application.
Custom web development is building a website or web application around a specific business, its customers and its workflows, rather than adapting the business to a template.
Most businesses that need a custom build are in one of two places: there is no site or product yet, or the one they have no longer fits what they do. Either way the useful question is the same: what should a visitor or customer be able to do, and what is the shortest honest path to it working in production.
We build in React and Next.js with TypeScript. That is how the work is done, not what you are buying. What you get is a site or application your team can understand, extend and keep fast.
What this service is actually solving
Visitors cannot quickly see what the business offers
The homepage explains the company rather than the value, and the reader has to assemble the point from three sections. That is usually an information-architecture problem before it is a visual one.
The design loses something on the way into the browser
Spacing drifts, states that were designed are missing and the responsive behavior is improvised. Usually a handoff problem, which is why we read a Figma file as a specification rather than a picture.
The first version is built as a throwaway
So when it works, there is nothing to build on and the second version is a rewrite. Minimal in scope does not have to mean disposable in architecture, and the difference costs very little at the start.
The site or app has become hard to extend
Every new page needs a developer and a new layout, or state has spread across nine components and nobody is sure what is still used. It still works. It has become slow to change, which is the expensive kind of broken.
Who this is for, and who it is not
Naming the wrong fit saves both of us a call. If your situation is in the right-hand card, say so and we will point you somewhere better.
- A new business website or customer-facing web application
- A site that looks dated or no longer matches how the business presents itself
- A defined workflow that needs to become a working product, such as an MVP or a SaaS interface
- A Figma design that needs to become production UI
- A customer portal or protected client area
- Tiny one-off HTML or CSS edits with no broader scope
- Brand identity or logo design from scratch
- Projects where the offer or the workflow has not been thought about yet
What you get
Concrete outputs, not activities. Everything here is something that exists at the end of the engagement.
Business websites and landing pages
Structure, content hierarchy and responsive pages built around one dominant action per page.
Web applications and customer portals
Whole surfaces built from the routing down: page structure, data flow, protected areas and deployment.
Product and SaaS interfaces
The screens where a product is actually used, including empty, loading and error states, structured by feature so it can grow past the first release.
Redesigns and rebuilds
A written diagnosis of what is wrong, the page set and hierarchy decided first, then a rebuilt site on your stack or ours.
Figma to production
Designs implemented as real UI, with the hover, focus, loading and error states the design implied.
A reusable component system
A typed component library with real variants, so the tenth screen is faster to build than the first.
Performance and search fundamentals
Image and rendering strategy, canonical URLs, sitemap and structured data set up as part of the build.
How it runs
Scope call
You send the idea, the current site or the designs. We establish what needs to exist and what the real constraint is.
Plan
A written approach: pages and structure, rendering strategy, components, integrations and delivery order.
Build in slices
Work lands in reviewable increments against your branch and your process, not as one drop at the end.
Ship and hand over
Responsive and cross-browser checks, a performance pass, deployment and documentation of anything non-obvious.
How it is built, and why that matters to you
TypeScript throughout. Rendering strategy is chosen per page rather than by default, and components are bounded where the data changes, not where the layout does.
- Next.js (App Router)
- React
- TypeScript
- Tailwind CSS
- Component libraries
- Material UI
- Mantine
- Responsive systems
- Accessibility fundamentals
- Headless CMS integration
- WordPress
- Structured content models
- React Hook Form
- Schema validation
- OAuth 2.0
- JWT
- Role-based access
- Core Web Vitals
- Image optimisation
- Canonical URLs
- Sitemaps and structured data
- Git
- CI/CD
- Vercel
Where the scope starts and stops
Stated up front so it is a shared understanding rather than a negotiation halfway through.
- Structure, content hierarchy and UX decisions
- Design implementation and responsive build
- Integration with your existing API, CMS or backend
- Accessibility fundamentals, search basics and a performance pass
- Deployment and handover documentation
- Copywriting for a whole site, unless agreed as part of scope
- Brand and visual identity design from scratch
- Backend or database build beyond agreed integration
- Guaranteed rankings or guaranteed conversion uplift
Relevant work
Production work relevant to this service. Each case study covers the problem, the decisions and what came out of it.
Related insights
First-hand notes that go deeper on the approach behind this service.
- RedesignWhen Should You Rebuild a Website Instead of Redesigning It?Redesign fixes clarity. Rebuild fixes structure. Most sites asking this question have already confused the two.Read
- EngineeringHow to Evaluate an Existing Next.js Codebase Before Adding FeaturesNot whether the codebase is good — whether it is ready for the specific thing you're about to build.Read
- EngineeringCan a Next.js Frontend Work With an Existing Backend?Yes — Next.js does not require you to adopt its own backend conventions to use it as a frontend.Read
- AgencyHow White-Label React Development Works for AgenciesThe mechanics of the arrangement, not the pitch — who owns what, and where it actually breaks.Read
- EngineeringWhat I Look For Before Taking Over a Frontend CodebaseA short, honest audit before any commitment — not a rewrite pitch in disguise.Read
- EngineeringHow I Structure React Applications for Long-Term MaintainabilityNot a style guide — the specific decisions that determine whether a codebase is still pleasant to work in two years on, drawn from actually being the one working in it.Read
- EngineeringRescue or Rewrite? The Question Every Founder With Inherited Code Is Afraid to AskYou can't judge the code yourself, and you're stuck between two expensive-sounding options. Here's the actual decision framework, not a guess.Read
Common questions
Yes, and it is the usual starting point. The deliverable is production UI rather than a static mockup, which means implementing the states the design implies as well as the frames that were drawn.
Yes. Most engagements connect to an API or CMS that already exists. We do not need your backend rewritten to build the frontend.
No. Rebuilds, refactors and incremental feature delivery on an existing codebase are a normal part of the service, often the majority of it.
We will not promise a percentage, because an honest number needs a measured baseline and a measured result. What we do is build around clearer paths: one dominant action per page, the offer stated before the detail and faster pages. Where analytics exist, we measure before and after.
Next.js when the product needs routing, server rendering, SEO or a mix of static and dynamic pages, which covers most products with a public surface. Plain React when it is a fully authenticated application behind a login. The decision is made once, early, because reversing it later is expensive.
Have a website or web app in mind?
Send the current site, the designs or a few lines about the idea. We will reply with what we would build first and what we need in order to estimate it.
- You send the project contextThe current site, a Figma file, a repository, API notes, or a few lines describing the problem. It does not need to be a finished brief: whatever exists is enough to start from.
- We review the problem, constraints and likely scopeA real read of what is actually in the way, what it would take to fix, and whether it is smaller than you were expecting. No call needed to get this far.
- We reply with the recommended next stepWhat we would tackle first, and what we would need in order to estimate it properly. If we are the wrong fit, we will say so and point you somewhere more useful.
Prefer to skip the form? Email works just as well — the fields are only a prompt for what is useful to include.
- Lahore, Pakistan
- Asia/Karachi (UTC+5)